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Kōtuitui

New Zealand Journal of Social Sciences Online


Business political activity in New Zealand from 1990 to 2005

Brian Roper

Political Studies
University of Otago
PO Box 56
Dunedin 9054, New Zealand
brian.roper@stonebow.otago.ac.nz

Abstract This article describes the political activity of New Zealand’s major business associations from 1990 to 2005. Two major themes are clearly evident in the political activity of business during this period. On one side, business vigorously opposed any perceived “rolling back” of the neoliberal policy reforms of 1984–93. On the other, business just as vigorously promoted further reforms that it considered to be in its interests, which it equated with those of the nation as a whole. Government performance in economic management and policy-making was consistently assessed in terms of whether or not, and the extent to which, government was maintaining, advancing, or rolling back key elements of neoliberal policy reform. Two features of business political activity from 1990 to 2005 stand out: first, the extent of the neoliberal consensus over all major policy issues; and second, the marked continuity in advocating the retention and extension of the neoliberal policy regime for the entire period under review. On the basis of this investigation, the article concludes that the widespread scholarly neglect within political science in New Zealand of Marxist and neopluralist analyses of the role played by business in promoting neoliberal policy reform is unjustified.

Keywords business associations; business politics; interest groups; lobbying; Marxism; neoliberalism; pluralism; policy change

INTRODUCTION

This article investigates the political activity of New Zealand’s major business associations during the period from the election of the Fourth National Government in 1990 to the re--election of the Fifth Labour Government in 2005. It draws upon an extensive survey of business publications, policy submissions, speeches and media releases in order to describe the neoliberal policy agenda that business has promoted in New Zealand during this period. It also describes the major shifts in business perceptions of government performance in economic management and policy-making. In this respect, the article updates and extends empirical research that I have been conducting for some time on business politics in New Zealand (Roper 1990, 1991, 1992, 1993, 2005). This largely empirical investigation is worth doing because, as neopluralists and Marxists have shown, business associations are capable of exercising more influence over government policy-making than any other set of interest groups (Roper 1993: 148–155, 2005: 88–90).1

Empirical research in the social sciences always rests on analytical assumptions, whether or not these assumptions are made explicit, that establish a criteria of relevance in the collection and analysis of factual information, define the spatial and temporal scope of the research, conceptualise relationships between cause and effect, and provide a logically rigorous foundation for evaluation and critique. This article articulates a theoretical framework derived from Marxism and neopluralism. This framework contends that antagonistic class interests propel the activities of class-based interest groups, such as business associations and trade unions, generating industrial and political conflict. It outlines why business is generally, but not always, able to exert more political influence than organisations and campaigns based in the working class, while recognising that the power and influence of business associations is always contingent and contested. These analytical insights are useful in investigating the extent to which the lobbying activity of business in promoting neoliberal policies from 1990 to 2005 was propelled by capitalist class interests and shaped in response to the real or perceived counter-veiling power of interest groups, movements, and political parties based in the working class. Finally, this theoretical approach contends that the shifting balance of power between business and employer associations, on one side, and trade unions and social movements, on the other, has an ongoing and frequently decisive impact upon the direction of government policy-making.

The article is divided into four sections. Section 1 locates the current study within the context of a wider research programme investigating the historic shift in politics and policy-making from social democratic Keynesianism to neoliberalism and the Third Way. It draws upon the Marxist tradition and neopluralism to articulate a theoretical framework for studying the political activity of business. Section 2 provides a brief overview of business political activity from 1945 to 1990 in order to place business political activity from 1990 to 2005 within its wider historical context. Business political activity during the 1990s is described in Section 3. In Section 4, I provide an account of the political responses of business associations to the major policy initiatives of the Fifth Labour Government from 1999 to 2005. The implications of this study for interest group research are discussed by way of a conclusion.

1. CAPITALISM, CLASS, BUSINESS POLITICS AND THE STATE

This study of business political activity is part of my long running programme of research investigating the historical shift in New Zealand politics and policy-making from social democratic Keynesianism to neoliberalism and the Third Way (Roper 1990, 1991, 2005). My analysis of this shift focuses on the highly complex and dynamic relationships between the capitalist economic system and social structure, class struggle and the wider patterns of social conflict (including business lobbying activity), political parties, the change in the prevailing economic orthodoxy from Keynesianism to neoliberalism, the media representation, popularisation and justification of neoliberal “structural adjustment”, and the state.

In order to lay the conceptual foundations of this analysis, I have drawn upon the classical Marxist tradition, more recent developments in Marxist economic and state theory, critical realist interpretations of Marxian methodology, Marxist analyses of white settler colonialism and labour migration, as well as socialist-feminism, neopluralism, and neo-Weberian state theory. In addition, I have engaged with the various economic theories that have been used by successive governments and their official advisors for economic management and policy-making since the election of the First Labour Government in 1935. Clearly, it is not possible to discuss such a wide range of theoretical approaches in the limited confines of this article. Accordingly, this section focuses on the key analytical insights developed by Marxists and neopluralists that are particularly useful in investigating the political activity of business.

Exploitation and class formation

Capitalism centrally involves the production of surplus-value by workers and its appropriation by capitalists (Shaikh 1990). This process of exploitation generates a highly unequal distribution of income and wealth, and propels the historical formation of a specifically capitalist class structure (Hayes 2002; Roper 2005: 33–54). In New Zealand, as in other advanced capitalist societies, the emergence of the capitalist and working classes led to the formation of distinctive and conflicting sets of class-based interest groups, most significantly but not exclusively business and employer associations on one side, and trade unions on the other. From this perspective, business associations and trade unions are propelled by divergent and antagonistic sets of class interests.

Class interests, class conflict and interest group activity

A class interest is a particular course of action or state of affairs that is most likely to enable the members of that class to achieve their common wants (Giddens 1979: 187). As Giddens argues:

To attribute interests to an actor or actors logically implies the imputation of wants to them also. Wants (or ‘wanting’) are the ‘basis’ of interests: to say that A has an interest in a given course of action, occurrence or state of affairs, is to say that the course of action, etc. facilitates the possibility of A achieving his or her wants. To be aware of one’s interests, therefore, is more than to be aware of a want or wants; it is to know how one can set about realizing them. (Giddens 1979: 189)

This definition enables us to speak of “objective interests”, “for interests would only be ‘subjective’ … if interests were equated with wants. Interests presume wants, but the concept of interest concerns not the wants as such, but the possible modes of their realization in given sets of circumstances; and these can be determined as ‘objectively’ as anything else in social science” (Giddens 1979). This is important because, as Callinicos (1987: 129) observes:

these modes of realization will depend crucially on agents’ structural capacities, that is, on the powers they derive from their position in the relations of production. A worker and a capitalist will have very different ways open to them of realizing their respective wants. Determining a person’s interests is thus not, on this definition, a merely technical exercise… It depends on a rational assessment of the power that [a] person has to realize his or her wants, and this power will largely turn on his or her position in the class structure.

Although collective entities such as classes may not themselves have interests, since only persons can have wants, “nonetheless actors have interests by virtue of their membership of particular groups, communities, classes” (Giddens 1979: 189). Thus, terms like “capitalist class interests” and “working class interests” are used here as shorthand for the interests of members of the capitalist and working classes, respectively.

Capitalist and working class interests generate conflict for a number of reasons (Roper 2005: 92–93). Capitalist firms seek to maximise profits in conditions of market competition by minimising costs. Thus, employers generally oppose real wage increases, improvements in working conditions, and the enhancement of employment security. In contrast, workers generally desire higher wages, better conditions, and enhanced employment security. Within the sphere of production, it is incumbent upon management to ensure that the potential capacity to work for a specified period of time (labour power), which is what employers actually purchase in the so-called “labour market”, is actualised in the form of the expenditure of labour on productive tasks. The exercise of the managerial prerogative that this requires can generate conflict, especially when it is exercised in a manner that is perceived by workers to be arbitrary, unfair and unjustified (e.g., in cases involving unfair dismissal, oppressive management practices or sexual harassment).

Historically, workers have developed collective forms of organisation, particularly trade unions, to overcome their vulnerability as individuals in relation to the collective organisation of employers in firms, thereby enhancing their capacity to promote their interests (Hyman & Fryer 1978: 152–156; Offe 1985: 178). Capitalists have tended to oppose the collective organisation of workers in trade unions, although during periods of heightened worker militancy they have favoured more extensive but also more moderate forms of union organisation over forms of union organisation that are less extensive but more militant (Roper 2005: 98, 208–209). Thus, capitalists and workers often have conflicting interests, desires and concerns with respect to the promotion of, and resistance to, legislative change in the area of industrial relations.

This is also the case, for different but related reasons, with respect to other areas of government policy-making such as taxation and social policy. Major policy changes in these areas are often the subject of conflict between capitalists and workers because increases in the government provision of income support to unemployed workers, solo parents, the sick, disabled and elderly weakens the overall socio-economic compulsion of the working class majority of the population to sell their capacity to work for a specified period of time to an employer in order to obtain a wage or salary. This can, depending on a range of other contingent historical factors, such as the rate of unemployment, have the overall effect of strengthening the bargaining power of workers relative to employers in the labour market. In addition, workers desire extensive government provision of housing, health, education, welfare and superannuation because it enhances their living standards. In contrast, capitalists want government spending in these areas to be as low as possible in order to undermine workers’ bargaining power in the labour market, and also because it constitutes a drain on aggregate surplus-value, thus depressing the observed rate of profit (Chernomas 1983: 3; Roper 1990: 280–281). More obviously, capitalists want company tax and the top marginal rate of income tax to be as low as possible in order to maximise net profits and executives’ disposable salaries. This explains the ongoing capitalist desire for extensive tax cuts to be funded by substantial reductions in social spending. Finally, a shift toward the privatised provision of social services such as health and education would open up new opportunities for profitable capital accumulation.

This is not to argue that capitalist class interests are simple, static or homogeneous. In reality, these class interests are complex, dynamic and heterogeneous, although there are significant limits to the extent of this heterogeneity (Pilj 1984: 1–8). Capitalist class interests are multidimensional and arise from a number of different processes.

First, all capitalists share common interests as employers of labour in relation to the process of surplus-extraction in the labour process because this is the ultimate source of profit in a capitalist economy. Second, various fractions of capital emerge from the process of circulation (industrial capital, commercial capital, and financial capital), which have distinct and often conflicting interests. Third, individual capitalists have distinct interests that arise from the processes of market competition and profit distribution. The differentiation of the capitalist class that arises from the processes of circulation and profit distribution explains why business is often divided over particular policy issues. The common interests that all capitalists share as employers of labour, and their shared strong commitment to the maintenance of the “free enterprise” or capitalist system, explains why, despite these differences, capitalists are capable of acting in a relatively unified manner during periods of heightened class struggle and/or when revolutionary challenges to capitalism emerge. (Roper 2005: 90)

Furthermore, the political representation and promotion of these interests is also complex because it is highly dynamic, being shaped, among other things, by the long-term tendencies and recurrent crises of capitalist development, recurrent struggles with workers’ organisations, relationships with state actors and agencies involved in policy-making, the party political composition of government, and the impact of global forces in these areas (Jessop 1983a: 144–149).

As the foregoing analysis suggests, class conflict is a recurring but by no means constant feature of advanced capitalist societies. The major overt forms of class conflict are the struggles between workers and employers over wages and conditions of employment, referred to here as “industrial class struggle”, and so-called “interest group activity” in which class-based interests groups such as business associations and trade unions attempt to exert influence over government policy-making.

Capitalist power versus workers’ power

The growing centralisation of capital ownership through merger and take-over activity, which is a central aspect of capitalist development in the historical long-term, concentrates a growing proportion of economic resources and power in a declining proportion of the total population (Callinicos & Harman 1987: 30–31; Wright 2000: 44–46; Hayes 2002: 25–27, 202–211). This, together with the highly unequal distribution of income and wealth that capitalist exploitation generates, ensures that the business associations which represent capitalist interests are generally, but not always, able to exert considerably more influence over government than any other set of class-based interest groups (Miliband 1968: 131–160; Lindblom 1977: 170–200; Roper 1993; Mulgan 2004: 315–319). Governments are likely to be receptive to this influence because the state is fiscally dependent upon the taxation of profits and incomes generated in the process of capital accumulation and also because, in the context of increasingly deregulated and internationally integrated financial and capital markets, governments that fail to heed the concerns of business may face the prospect of capital flight (Jessop 1983b: 93).

Not only are these associations better funded, with more organisational resources and staff than trade unions, they also have more extensive connections with policy-making agencies (Brosnan et al. 1990: 118–121). In addition, business associations are supported in their lobbying activity by wider patterns of capitalist influence over politics and policy-making. Most obviously, this includes regular corporate donations to political parties. As a former long-standing Chairman of the Business Roundtable, Douglas Myers, puts it, “cheque books are always open for political parties, as long as they get things right” (statement in Barry 2002). Business people also participate directly in political parties and parliamentary politics, are co-opted onto official policy-making bodies, and have far greater opportunities to interact in social settings with politicians than working class citizens. They can use their wealth to fund advertising campaigns prompting pro-business policies and the publication of books, policy documents, pamphlets, and academic research with a pro-business neoliberal ideological orientation. The extensive and centralised pattern of capitalist ownership of the electronic and print media, the reliance of state-owned media organisations upon private sector advertising for a significant share of their revenue, the capacity of business associations to produce an endless stream of polished press releases, and the real threat of legal and/or political flak if a media organisation is perceived to be anti-business, combine to ensure that the media functions in ways that maintain the ideological hegemony of the dominant capitalist class (Carey 1987; Herman & Chomsky 1994: 1–35).

For reasons such as these, the neopluralist Lindblom (1980: 77–78) is correct to argue that:

Although business modifies its demands somewhat to avoid collision with electoral demands on government, the principal reconciliation between the two control systems [business controls versus electoral controls] comes about by adjusting electoral controls to make them consistent with those of business. Businesspeople bend or bring electoral controls into line by themselves entering into interest-group, party, and other electoral activities and achieving disproportionate influence on them.

However, the power and influence that capitalists are able to exercise with respect to government policy-making is always contingent and frequently contested by organisations and movements based in the working class. The Marxist conception of class struggle precisely implies a clash between classes with distinctive interests, powers, and collective capacities (Roper 2004: 23–27, 2005: 91). Hence, sophisticated neopluralists like Mulgan (2004: 320–322) are right to stress the fact that, although business is generally able to exert a disproportionate influence over government policy-making, other interest groups and the mass of voters in liberal democracies are able to exert a degree of counter-veiling power. This is because the working class constitutes a substantial majority of the population in advanced capitalist societies, which means that governments are constrained, albeit to a limited degree, by the need to retain the support of at least a significant minority of the working class electorate (Hayes 2002: 207). The numerical size of the working class means that the interest groups and movements based in this class generally have much larger memberships than those of business associations. Thus, for example, unions had 354,058 members in December 2004, vastly outnumbering the combined membership of New Zealand’s business associations (Blackwood et al. 2005: 80). Furthermore, workers are strategically located in capitalist economic systems, providing the labour that is an essential prerequisite of production, distribution and exchange, which means that when workers undertake mass strike action they can exert tremendous pressure on employers and/or governments. Finally, the size of the working class means that this class provides a potential basis for the mass mobilisation of its members in street protests, such as those involving between 300,000 and 500,000 people who opposed the introduction of the Employment Contracts Act in 1991 or the mass protests across France in 2006 that successfully defeated the French Government’s attempt to introduce Contract of Initial Employment (CPE) legislation aimed at reducing young workers’ employment rights (Dannin 1997: 146; Coupe & Perrin 2006: 23–54).

The shifting balance of class forces and government policy-making

In an insightful consideration of the relationship between business and government, Deeks (1992: 4) argues that the neopluralist conception of business influence on government falsely assumes that “the power of business is relatively stable”, whereas in reality “the political power of business can and does vary”. In this respect, it can be argued that the classical Marxist conception of the relationship between business and government is stronger than the neopluralist conception, because Marxists emphasise that the outcomes of class struggle, and class-based political lobbying and mobilisations directed towards the state, are always historically contingent, being determined by a wide range of circumstances that, in addition to “the economic situation”, may include “political forms of class struggle”, “the reflections of all of these real struggles in the brains of the participants”, juridical forms and decisions, “political, legal, philosophical theories”, and “religious views”, in which there is a complex “interaction of all these elements” (Engels 1975: 394). Furthermore, because Marx (1967: 20) “regards every historically developed social form as in fluid movement” and therefore was concerned with its “transient nature no less than its momentary existence”, the Marxist tradition assumes that social and political arrangements are constantly changing, even if there is also a considerable degree of continuity with respect to the institutional structure of the state (Ollman 1990: 32).

From this perspective, explaining major political and policy change necessitates an empirically and historically grounded analysis of employers’ organisations and business associations, on one side, trade unions and social movements on the other, as well as the shifting relationships between class-based interest groups and social movements with the key actors and agencies operating within the institutional ensemble of the state. The changing balance of class forces determines whether governments adopt reformist policies that incorporate the demands and aspirations of workers and/or social movements, or alternatively adopt policies that benefit the dominant capitalist class and its allies in the middle classes (such as farmers and members of the higher professions) while simultaneously disadvantaging the working class majority. In this respect, Marxists and pluralists share a kindred interest in the empirical study of interest groups because, despite all of the other substantial differences between these traditions, both consider that interest group activity profoundly influences government decision and policy making.

2. AN OVERVIEW OF BUSINESS POLITICS 1945–90

New Zealand’s major business associations, including the Federated Farmers (FF), New Zealand Manufacturers’ Federation (NZMF), and the New Zealand Employers’ Federation (NZEF), broadly supported the Keynesian policy regime that dominated politics and policy-making throughout the 1950s and 1960s. They did so because they enjoyed high levels of profitability in the conditions of historically unprecedented economic prosperity from 1945 to 1974.

When the long boom collapsed in the context of the deep world recession in 1974 and the New Zealand economy entered a long period of stagnation, the Keynesian policy regime was increasingly challenged by business leaders. Indeed, the lobbying activity of New Zealand’s business associations in the period from 1975 to 1984 can be viewed as centrally involving a series of political responses to the prolonged economic crisis, intensified industrial conflict, and faltering attempts of the Third National Government to manage that crisis using Keynesian policy instruments. …These responses centrally involved an ideological shift from Keynesianism to neoliberalism that culminated in widespread support for ‘free market’ policies during the first half of the 1980s. (Roper 2005: 106–107)

This shift towards advocating free market or neoliberal policy prescriptions was a feature of the lobbying activity of general policy-oriented business associations (such as the Chambers of Commerce, New Zealand Business Roundtable (NZBR), and the Top Tier Group), and also of the NZEF and all the major sectoral business associations (with the important but only partial exception of the NZMF). Business advocacy of the rapid and comprehensive implementation of neoliberal policies had a major impact on the adoption and implementation of neoliberal policies by the Fourth Labour Government from 1984 to 1990 (Roper 1990: ch. 5, 1991, 1992, 1993, 2005). Above all else, business promoted neoliberal policies because it considered that these policies would weaken the bargaining power of trade unions, placing downward pressure on wages, eventually generate a general increase in profitability and create conditions conducive to a higher rate of economic growth.

3. BUSINESS POLITICS DURING THE 1990S: PUSHING FOR THE EXTENSION AND RETENTION OF THE NEOLIBERAL POLICY REGIME

Throughout the 1990s, all of the major business associations strongly supported the extension and retention of the neoliberal policy regime. Although there is insufficient space to provide a comprehensive survey here, it is possible to provide a representative sample of business sentiment as it evolved through the 1990s, focusing on the stated policy preferences of the NZMF, NZEF, NZBR, FF, and BusinessNZ which was formed out of a merger of the NZMF and the NZEF in 2001.2 I will provide an initial summary of the key components of the neoliberal policy regime that business wanted the Fifth National Government to extend and retain. This will be followed by a more detailed account of business policy preferences during the 1990s.

The key areas of the neoliberal policy regime that business wanted the incoming National Government to extend in the early 1990s were those pertaining to industrial relations and social spending (health, education, housing and welfare): “The things left undone by the previous government were essentially the labour and social welfare reforms, and the failure to check and reverse the upward spiral of government spending and taxation” (NZBR 1992a: 50). Business vigorously advocated anti-union industrial relations reform in order to create more “labour market flexibility”, and major reductions in state spending on health, education, housing, and especially welfare. Following the implementation of the Employment Contracts Act (ECA) and National’s “redesign” of the welfare state, business began to push for further neoliberal reform in other areas. This included support for: the Fiscal Responsibility Act 1994; further reduction of import protection through the lowering of tariffs; further tax cuts for companies and high income earners to be funded by a general reduction in social spending; elimination of the Employment Court with labour disputes to be dealt with in the civil courts; further privatisation of state and local body owned enterprises; increasing fees for tertiary students; the introduction of market rents for tenants in state houses; and the privatisation of state housing.

Key features of the regime that business wanted to be retained included: the monetarist macroeconomic strategy, legislatively entrenched in the Reserve Bank Act 1989 and the Fiscal Responsibility Act 1994, in which tight monetary policy is supported with fiscal austerity in order to maintain low inflation; deregulation of the financial sector; liberalisation of foreign trade; removal of direct assistance to industry and agriculture; the reduction of tax on profit and the top marginal rate of income tax for high income earners to 33%; the introduction of GST (10% in 1986, 12.5% in 1989); and public sector reform involving the corporatisation and privatisation of state trading activities, “down-sizing” of the core public service, “user-pays” in health and education, and financial management reform with emphasis on financial accountability and performance assessment.

The early 1990s: finishing the previously “unfinished business”

The NZEF successfully advocated the repeal of the Employment Equity Act by the incoming National Government only months after it had been enacted on 1 October 1990. It then led the campaign for the ECA, with the extensive support of the business community (including the NZBR, NZMF, and FF), against the growing resistance of the working class, in the months leading up to its enactment. Along with the NZBR, it also pushed for tax cuts to be funded by reductions in social spending and hence actively supported the benefit cuts made in the 1991 Budget. The National Government obliged by bringing in the ECA on 3 May 1991 and initiating a major “redesign” of the welfare state, including substantial cuts to welfare benefit rates and a savage tightening of eligibility criteria. The NZEF considered the ECA to be “one of the most progressive and effective developments possible for New Zealand business and industry” (The Employer (TE) Feb 1993: 9). Furthermore, it stated that the Fourth National Government’s reduction of social spending

… is positive and represents a major break from the rampant increases in expenditure in the mid–late 1980s. It is crucial that the Government continues its review of all spending with the objective of achieving further significant reductions in overall expenditure, making those projections a reality. The need to lower the total tax burden, to a level in line with, or preferably lower than our trading partners, is essential if New Zealand is to attract foreign investment (TE Dec 1992: 6).3

The NZEF’s main publication—The Employer—contains innumerable statements supporting the neoliberal policy regime. For example, “the structural reforms undertaken have shown that New Zealand will be able to reach a new level of international competitiveness and performance based on solid ground. U-turns, deviations and back-tracking will immediately put into jeopardy the progress New Zealand has made and will continue to make in the future” (TE Dec 1992: 8).

Federated Farmers also strongly supported the ECA and the cuts to benefit rates and tightening of eligibility criteria in the 1991 Budget. In the wake of the introduction of the ECA and Ruth Richardson’s “Mother of All Budgets”, the National President of Federated Farmers, Owen Jennings, argued that “New Zealand’s economic restructuring that has occurred and is still needed, is about export-led growth and recovery, international competitiveness, balancing accounts, living within means, the incentive to strive and achieve and agriculture having a fair, low cost environment to [encourage] a rural-led recovery” (Straight Furrow (SF) 24 Jul 1991: 1). In a similar vein, he argued that “we need realism with low, locked-in inflation, single digit interest rates for all, a truly market-dictated exchange rate that reflects the fragility of the tradable sector, monetary and fiscal policies that enhance price stability, efficiency through flow of resources towards exporting, a macro and micro policy thrust that restores international competitiveness” (SF 24 Jul 1991: 1).

The NZMF considered that the ECA created employment conditions containing “flexibility that promises a much better base for productivity growth than anything the nation has had for 50 years” and “substantial benefits in terms of increased competitiveness and improved workplace communication” (NZMF Annual Report 1991: 1; Annual Report 1992: 5). Furthermore, it “supported the general thrust of the economic restructuring. The need has been and is for fiscal responsibility, increased productivity, to add value, for inflation to be below the average of our trading partners, and for increased exports” (NZMF Annual Report 1991: 1).

The NZBR was the most extreme in advocating anti-union industrial relations reform and reduced social spending to fund tax cuts for business and high-income earners (“wealth creators”). It generated a large number of publications, speeches and submissions in favour of both, so many in fact that it is hard to cite any particular publication. From Recession to Recovery, published in September 1992, brings together a representative sample of speeches and submissions from the early 1990s. Chairman Douglas Myers, who was New Zealand’s richest individual at the time with estimated minimum wealth of $700 million (National Business Review 21 Aug 1992: 2), stated:

By the time the present government came into office in October 1990, the intellectual battle was over, the business community was strongly behind radical change, the government was clear in its thinking about what needed to be done, and had won a clear-cut mandate for labour market reform. Despite this, we endured many weeks of fear-mongering and overblown rhetoric from vested interests and the chattering classes as the bill moved through Parliament. (NZBR 1992a: 79)

Whereas the “previous [Labour] government had started out boldly, accomplished a lot, but never got a coherent programme together and ended up by throwing in the towel”, “the present [National] government has had the courage to tackle the main outstanding issues, and its policy framework is now fundamentally sound” (NZBR 1992a: 89). Fellow Roundtable member, wealthy merchant banker David Richwhite, observed that “decentralised wage bargaining and competition between unions as bargaining agents, in combination with [the] substantial reduction in unemployment benefits and tightening of criteria for benefit eligibility, are creating a pool of unemployed and discouraged job seekers. Through this mechanism the pool of unemployed is gradually exerting a stronger influence on wage-setting behaviour” (NZBR 1992a: 18).

Lobbying for the extension of the neoliberal policy regime

As mentioned above, the focus of lobbying activity shifted after 1991. First, all of the major business associations vigorously defended the major features of the neoliberal policy regime that were put in place from 1984 to 1991. Second, the focus of lobbying shifted towards advocating the further implementation of the neoliberal policy agenda in a number of areas, the most important being taxation, local and central government spending and charges, trade liberalisation, ACC, transportation and freight costs, the Holidays Act, privatisation and education. These issues were central to the lobbying activity of business associations throughout the period from 1990 to 1999 and so are worth investigating in a little more depth here. The performance of government in policy-making during this period was assessed in terms of whether government was perceived to be advancing or retreating with respect to the implementation of neoliberal policies in each of these areas.

As the above statements suggest, all of the major business associations were united, throughout the 1990s, in pushing for tax cuts for businesses and high-income earners to be funded by cuts in social spending. Federated Farmers considered that the 1991 benefit cuts did not go far enough in reducing social spending: “the Government should again look closely at further reducing the State’s appetite for more of the nation’s wealth” (Straight Furrow 12 Jun 1991: 2). At the time of the 1996 election, FF wanted “less government intervention, that is, less spending and regulation and lower taxes” (SF 2 Sep 1996: 2), and before the 1999 election it urged, “reduce government expenditure as a percentage of GDP” (SF 18 May 1999: 10).

The NZMF also wanted government “to continue a tight fiscal policy and to repay debt” (NZ Manufacturer (NZM) Mar 1995: 10). In 1996, it argued, “ongoing government surpluses, the debt reduction programme and further tax cuts are essential” (NZM Jun 1995: 4). By the late 1990s, the NZMF was advocating a “3-pronged attack on government spending and taxes”, arguing that “New Zealanders who earn a decent wage should be looking after themselves, not relying upon the government”, and suggesting a $800 million reduction in welfare spending to fund tax cuts (NZM Feb 1998: 11). Before the 1999 election, it called for “comprehensive tax reform, including tax cuts” and considered that “both central and local government costs must be reduced” (NZM May/Jun 1999: 1).

The position of the NZEF on this issue has already been outlined above: “New Zealand’s total tax burden needs to be slashed by between one-third and one-half. This necessarily requires a re-examination of the role of government in society and greater targeting of expenditure” (The Employer Aug 1998: 7). As with the other associations, the NZEF became increasingly vociferous on this issue during the second half of the 1990s. As the CEO Steve Marshall put it, “New Zealand can not continue upon its path of high taxation and increased government expenditure” (TE Nov 1998: 4). Before the 1999 election, it produced a pamphlet entitled Taxes We All Love To Hate Them, in which it supported the introduction of a flat tax on income at a rate of 20%, the retention of GST at 12.5%, and opposed progressive taxation, capital gains, land, financial transactions and wealth taxes (NZEF 1999).

The NZBR was consistently the most extreme of any of New Zealand’s business associations in arguing for large reductions in taxation to be funded by radically reduced public funding for health, housing, education and welfare (it produced dozens of publications making this case during the 1990s). In Budgetary Stress published in April of 1992, it argues that “the share of government expenditure in national income should be reduced to between 25 and 30 percent by 2000” (NZBR 1992b: i). This was to be achieved by “significant expenditure savings in welfare spending”, greater reliance on “private insurance markets to manage the risk of income losses and additional costs from retirement, sickness, accidents and natural disasters”, increasing fees for tertiary education, cutting wages and salaries of state sector workers, and reactivating the privatisation programme “to realise efficiency gains and reduce debt” (NZBR 1992b: ii). Reviewing government performance at the end of the 1990s, it argued that “the greatest single fiscal problem facing New Zealand is the rise in government expenditure” and consequently advocated “a medium-term programme of reducing government spending to below 20 percent of GDP [to] enable a resumption of the programme of debt and tax reductions” (NZBR 1999a: 49–50; Harris & Twiname 1998: 96–120).

Most business associations advocated the continued liberalisation of foreign trade through the reduction of import protection in the form of tariffs. They also enthusiastically supported successive New Zealand governments in their efforts to promote free trade through the negotiation of bilateral free trade agreements, such as CER, and as a member of bodies such as the World Trade Organisation and Asia Pacific Economic Cooperation. They actively supported free trade agreements such as the General Agreement on Tariffs and Trade (GATT) and the General Agreement on Trade in Services (GATS). Because all of New Zealand’s business associations are highly supportive of foreign investment, they also supported the Multilateral Agreement on Investment (MAI).

The liberalisation of trade was an especially important issue for FF throughout the decade. It wanted the reduction of tariffs on imports and especially those that are inputs for agricultural production (fencing wire, farm bikes, etc.); it advocated “the complete removal of tariff protection, as soon as practical” (Straight Furrow 12 Jun 1991: 3, Oct 1991: 1). The NZEF and NZBR were equally strident in advocating trade liberalisation. The NZEF expressed “strong support for the Government’s efforts to liberalise world trade through GATT” and stated, “a broad reduction of tariff and non-tariff barriers to trade in goods is essential” (The Employer Dec 1991: 6). “Both domestically and internationally”, the NZEF “campaigned strongly against a proposal that a social clause be applied to GATT”, believing that social justice “is better addressed through education and assistance, rather than punitive trade sanctions” (NZEF Annual Report 1994: 3). “New Zealand will benefit from removal of its tariff barriers even if other countries do not reciprocate”, argued the NZBR. Furthermore, “remaining tariffs should be removed rapidly to capture the earliest possible benefits of improved resource allocation and efficiency to economic growth” (NZBR 2002: 157). In contrast to the other business associations, the NZMF provided only qualified support for trade liberalisation: “We are too small an economy to have the luxury to ignore what our trading partners are doing to assist their productive sectors” (NZMF Annual Report 1992: 1). Throughout the 1990s, it was concerned that “many of our competing trading nations are reducing tariffs but applying more and more non-tariff assistance”, meaning that the New Zealand Government’s “low tariff/no industry assistance policy” has “tilted the playing field against New Zealand manufacturers” (NZMF 1990: 12). Consequently, it argued for industry assistance with respect to research and development and export market development, as well as the continued implementation of neoliberal policies in order to compensate manufacturers for the declining level of import protection (Straight Furrow 19 Sep 1994: 15).

The rising cost to employers and the self-employed of the ACC scheme was a major concern for all the associations surveyed here. They lobbied successive governments to keep the ACC levies that employers had to pay to an absolute minimum. Federated Farmers considered that a “first principles review of ACC is needed”, that ACC should be opened up to competition from private sector insurers, and that “farmers’ levies are far too high” (Straight Furrow 16 Sep 1996: 4). Although the NZMF initially supported “the retention of a sustainable ACC scheme and the no-fault principle”, manufacturers were not willing “to contribute towards an ACC that is gobbling up increasing amounts of money”. ACC should be focused “on getting people back to work, not just giving them compensation”, and “employers need choice over who provides their insurance, rather than being forced to use a single government organisation” (NZ Manufacturer Dec 1994/Jan 1995: 1). From the late 1980s onwards, the NZBR argued with respect to occupational health and safety that the government’s role should be a “facilitative rather than direct one; as one of providing ground rules for voluntary, cooperative solutions to health and safety problems rather than dictating the solution to these problems” (NZBR 1989: 90). The ACC scheme should be scrapped, and workplace insurance fully privatised (NZBR 1992a: 267). The NZEF “in early 1996 joined with eight affiliated lobby groups, including Federated Farmers, the Insurance Council, Manufacturers’ Federation and Meat Industry Association, to launch a campaign for Choice in Accident Compensation” (The Employer Dec 1996: 11). The aim was the privatisation of workplace accident insurance, enabling employers to “self-insure” with private insurance companies rather than ACC. In 1998, the National Government obliged by introducing the Accident Insurance Act that privatised accident compensation.

With respect to industrial relations, the NZEF and NZBR, with the support of all the other associations, urged the Government to make further progress in implementing neoliberal policy in order to increase “labour market flexibility”. In the years following the introduction of the ECA, the NZEF became “increasingly concerned at the number of [Employment Court] rulings that take little or no account of the realities of the labour market created by the ECA” (NZEF Annual Report 1994: 12). By 1996, the NZEF joined with the NZBR to actively campaign for the abolition of the Employment Court (NZBR & NZEF 1996). NZEF President Simon Holdsworth was “keen to see the gains made by the Employment Contracts Act continue” and wanted “a review of the need for the Employment Court. The intentions of the act are being chipped away by outdated precedent, and many employers believe that there is a strong element of social engineering in the decisions. This in turn is having an impact on the Employment tribunal, which is bound to follow the decisions made in the court” (The Employer Mar 1996: 5).

The NZEF also wanted the Holidays Act to be replaced with legislation that “is enabling in character rather than the present highly restrictive statute” (NZEF Annual Report 1994: 12). “Because it is impossible to make proper statutory provision for the varying contractual arrangements which exist, an effective Holidays Act would recognise necessary statutory minima only, leaving the parties themselves to decide when the holidays provided for would be taken and how they would be paid” (NZEF Annual Report 1994: 12).

Another major area of concern, arising because of the importance of transportation and freight costs to all businesses involved in commodity production, was reform of the waterfront, union strength and “restrictive work practices” on the Cook Strait ferries, the unionisation of crews and lack of competition on trans-Tasman shipping, and the state ownership and inefficiency of railways. For example, FF was “a leading advocate for significant reform” with respect to the Cook Strait ferries, waterfront and coastal shipping, in order to “increase efficiencies and lower costs” (Straight Furrow 7 Aug 1991: 3). The NZMF considered that “reduced freight rates” were needed across the Tasman, but these could be achieved “only if the union accord is abolished and the Tasman opened to cross-Traders” (NZMF Annual Report 1992: 11). The NZEF urged the National Government to deregulate coastal shipping because “freeing up the coastal trade would improve New Zealand’s business efficiency” (The Employer Mar 1994: 2) and strongly supported the efforts of Wisconsin Central and the Government to “smash” the Seafarers Union and de-unionise the Cook Strait ferries in 1994.

The neoliberal reform of all levels of education by governments from 1984 onwards was strongly supported by business. For example, the NZEF supported the introduction of bulk funding in secondary schools and considered that “central determination of contracts and the high level of unionisation of teachers place constraints on the ability of [school] boards to be innovative and responsive in terms of managing staff performance” (The Employer Jul 1995: 5). It also considered, and still does, that a neoliberal voucher system should be introduced whereby there is “an individual entitlement to a government tuition subsidy” (TE May 1995: 14). This means of delivering the tuition subsidy “better reflects the demand side of the sector, gives greater responsibility for choice to the consumer, ensures that there is a competing system of public and private providers in place, and shows real participation levels” (Ibid). With respect to the governance of tertiary educational institutions, it rejects “the representation model”, considers that university councils should “allow for the inclusion of the CEO but not staff or student representatives”, and would like to see much greater input from “stakeholders”, that is, employers, into the management of tertiary educational institutions (TE May 1995: 15). The NZMF adopted an essentially similar position, criticising “the extent to which the Government still negotiates wages and conditions; the teacher unions, rather than the customers, dictate what is best; and the high level of investment in salaries and wages compared with modern teaching technologies” (NZ Manufacturer Dec/Jan 1998: 5). The NZBR was the most extreme, lobbying for fully privatised and commodified provision of education services that are purchased by “consumers” (students), with minimal state funding, in competitive markets (Harris & Twiname 1998: 110–120).

Finally, the privatisation programme, started by the Fourth Labour Government and continued by the National Government in the early 1990s, is strongly supported. The NZBR, for example, consistently argued for the continued sale of state assets because of “the general advantages which attach to private ownership” (NZBR 1992c: iv). In 1997, the NZMF was pleased that “Government is revitalising its privatisation programme” and “reckons it should sell more assets too, to get a higher tax return for better performing assets as private ownership lifts their performance” (NZ Manufacturer Jun 1997: 5). Similar sentiments can be found in the publications and submissions of the FF and NZEF during the 1990s.

Business perceptions of government performance

Having outlined the major areas where business wanted government to further implement neoliberal policies, it is now possible to provide a brief account of how business perceptions of government changed during the 1990s. Shifts in business perceptions are clearly evident in the publications and submissions of the main business associations, and also from the surveys of the policies of the political parties conducted by the NZMF and FF before the 1993, 1996 and 1999 elections, in which party policy is assessed on the extent to which it is likely to advance, stall or roll back neoliberal reform. In essence, business was generally very supportive of the performance of the National Government during its first term in office from 1990 to 1993, started to develop some reservations during its second term from 1993 to 1996, became increasingly alarmed at the stalling of neoliberal reform during the reign of the NZ First and National Coalition Government from 1996 until the break-up of the Coalition in August 1998, took heart from National’s right-ward turn under Jenny Shipley during its last year in office, and expressed mounting concern about the looming installation of a Labour-Alliance coalition government at the 1999 election.

Several points are worth emphasising here. First, all of these associations repeatedly defended the neoliberal policy regime against any softening, let alone substantive amendment, and vigorously attacked any perceived sources of resistance. For example, in the midst of the mid-1990s economic recovery, the NZEF acknowledged that opposition to the neoliberal policy regime existed, “Political parties, trade unions and other vested interest groups are actively promoting change to some degree to the Reserve Bank Act, the Fiscal Responsibility Act, the State Sector reforms and the Employment Contracts Act”, but adopted a largely dismissive attitude towards it, “Fortunately these various groups are pretty intransigent in their approaches to most of these areas with little prospect of agreeing sufficiently to do too much damage. The one exception to this would be the ECA” (The Employer Jul 1995: 2). In the same issue it states, “With significant benefits now being realised from a decade of reform, it is crucial that the fiscal and economic policies responsible for benefits are maintained” (TE Jul 1995: 9). The NZEF’s strident support for neoliberal policies culminated in its “Let’s Not Go Back” advertising campaign in the run-up to the 1996 election, directed against “major steps backwards or significant lurches to the left” (NZEF President, The Employer Dec 1996: 8). A similar stance was taken in its “Growth Campaign” of 1998 (TE Dec 1998: 8). By the late 1990s, the NZEF was just as vigorously defending the central features of the neoliberal policy regime as it had in the early 1990s, arguing against “policy u-turns, uncertainty of policy outcomes and policy paralysis” (TE May 1998: 8).

Second, although business as a whole did not oppose the adoption of MMP before the 1996 election, by the late 1990s it was increasingly being viewed as an impediment to further progress being made in implementing neoliberal policies. Third, business associations perform an important role in maintaining the ideological hegemony of the dominant capitalist class, repeatedly presenting the interests of business as being equivalent to the “public” or “national” interest: what’s good for business is good for all New Zealanders. Furthermore, underpinning all of their lobbying activity is the conviction that business deserves “a clear recognition from the Government that the private sector is the creator of wealth and the Government’s role is to create a policy framework in which New Zealand businesses can compete internationally” (The Employer Jun 1998: 6).

4. BUSINESS RESPONSES TO THE FIFTH LABOUR GOVERNMENT, 1999–2005

Having enjoyed the service provided by pro-business governments from 1984 to 1999, the business community fervently opposed any attempt by the incoming Labour-Alliance Government to roll back the neoliberal agenda. This led to a series of grossly inflated claims about the extent to which this government was returning to the ideas and policies of social democratic Keynesianism. Hence, in its editorial reception of the Labour-Alliance Government’s first budget, the National Business Review heralded the budget as “a return to old Labour”: “Budget 2000 was a statement of Labour philosophy, far more in keeping with that of the Savage Labour government than Kirk or Lange” (NBR 16 Jun 2000:1). Cullen used his budget speech to espouse “classic Old Labour rhetoric, namely closing the gap between rich and poor, between wealthy urban New Zealand and the ‘neglected’ provinces” (Ibid). The NBR notes that a key stated objective of the budget is to achieve “a fair and sustainable social and economic order” and considers, overall, that it constitutes a revival of “the tried-and-failed policies of Kirk and Muldoon…” (NBR 16 Jun 2000: 1).

Business opposition to the incoming government’s policies focused on the increase in the marginal rate of income tax for those earning over $60,000 from 33 to 39%, the repeal of the ECA and introduction of the Employment Relations Act, the re-nationalisation of the ACC scheme, and the introduction of paid parental leave.

For example, according to NZEF President, Simon Holdsworth, “The clear message and opinion from the business sector was that three key areas of policy initiatives would dramatically impact on growth, namely industrial relations and the proposed repeal of the ECA, the threatened reversal of the accident insurance reforms, and taxation. In all these areas the policies and ideas of the [Alliance and Labour] parties threaten to roll back all the progress of recent years” (The Employer Dec 1999: 2). NZEF CEO, Anne Knowles, argued, “Paid Parental Leave: a big handout for a small group. The proposal that all employers should pay into a central fund so that a woman could receive 12 weeks paid maternity leave … is yet another example of parliament’s complete disregard for business” (TE Oct 1998: 1). The Federated Farmers President voiced farmers’ opposition to the Government’s small increase in the top marginal tax rate for those earning more than $60,000: “The marginal rate has increased and new taxes have been introduced. To encourage productive investment from within New Zealand and most importantly to attract international investment, we must have competitive tax rates. Taxes must be reduced not new taxes added” (speech to FF National Conference, 2002). Furthermore, FF “has serious and ongoing concerns with Labour and Alliance plans to alter New Zealand’s industrial relations law and to reverse the ACC reforms” (Straight Furrow 7 Dec 1999: 19). “Federated Farmers has vehemently opposed the Employment Relations Act” (SF 22 Aug 2000: 16). Similar sentiments were expressed by the NZMF:

A significant cut in the rate of business tax is needed—now! …Manfed believes firmly that low taxes are essential in the creation of an economic environment that will give New Zealand a clear advantage over our overseas competitors… A lower business tax rate would create the right environment for business to flourish… The next goal must be to reduce the top rate of personal tax to no higher than 25c in the dollar. Decreases in personal tax provide a real incentive to work harder, to expand business activities and encourage employment. A flatter personal regime is also needed. (NZ Manufacturer Sep/Oct 1999: 5)

Furthermore, “Retention of the [ECA] is essential if a flexible labour market is to be maintained that encourages growth in employment, and enhances New Zealand’s competitiveness” (Ibid). “A recent survey of Manfed members shows 100% support for the ACC reforms because of the opportunity to reduce the cost of workplace insurance” (NZ Manufacturer Nov/Dec 2000: 11). The NZBR’s response to the Government’s slight softening of the neoliberal policy regime was predictably hostile. It considered that “the ERA 2000 was a backward step” and that “we are also going backwards with tax policies and welfare” (NZBR 2002: 10–11). New Zealand should establish a minimalist welfare state based on “US welfare reforms” in which the amount of time that anyone can draw a benefit is limited and reduce expenditure on superannuation through the introduction of tighter “income and asset tests” (NZBR 2002).

Perhaps surprisingly, in light of the vehemence of these statements, once Labour had implemented these policies and clearly remained committed to retaining the central features of the neoliberal policy regime, relations between business and the government warmed considerably while still remaining strained. As Simon Carlaw, CEO of BusinessNZ, a new association formed by the merger of the NZMF and NZEF in 2001, revealingly observes, “Governments want economic growth for economic prosperity and for their own political prosperity. Businesses want an environment that’s conducive to economic growth. The exchange of ideas between government and business is a key feature of the democracy New Zealanders too often take for granted. … Governments must act in the knowledge that it is business that delivers economic growth and pays the bills for the policies they deliver” (In Business Dec 2002: 3).

NZBR Chairman, Rob McLeod, in a speech delivered in the aftermath of the 2005 election that is highly critical of the Fifth Labour Government’s policy-making performance, acknowledged, “to its credit, it has not fundamentally reversed the post-1984 reforms—indeed its main legacy may be to have advanced a consensus around them”. Nonetheless, “it has done little to build on the earlier achievements” (NZBR 2005b: 3). This neatly summarises the broad thrust of business political activity from 2001 to 2005. All of the major business associations lobbied the Government intensively to retain the central features of the neoliberal policy regime constructed from 1984 to 1999, while also pushing it to reactivate and extend neoliberal policy reform: “Economic progress doesn’t pause for breath, and nor should the economic reform process” (NZBR 2005c: 3). Indeed, one of the remarkable features of business lobbying during this period is the strong continuity of business lobbying from the 1990s into the 2000s and, as this suggests, the continuing prevalence of a neoliberal policy consensus amongst business associations and leaders.

Before the 2005 election, BusinessNZ, which claims to be “New Zealand’s largest business advocacy body” representing “56 national industry associations, with a combined membership of some 76,000 employers in the private sector”, together employing around 80% of private sector employees, released a pamphlet entitled The Seven Pillars of Growth (BusinessNZ 2005). This publication neatly summarises the broad business policy agenda, with most of its key points being shared with the other major business associations. At the core of this agenda is a desire for the Government to substantially reduce government “spending (including Super Fund assets) to less than 30% of GDP by 2010” in order to enable it to reduce direct taxes on high income earners and the rate of company tax “to 30% immediately and to 20% over time” (BusinessNZ 2005: 10; see also BusinessNZ 2002: 5). Echoed in multiple submissions and publications by the Chambers of Commerce (2003, 2005), FF (2003: 2), and the NZBR (2002, 2005a,d, 2006), this point was further reiterated in a joint press release of these three organisations on 5 April 2006 where they advocated “a lower, flatter tax structure”. Tax cuts for the rich and for business are justified in standard neoliberal terms; they “would benefit investment, employment, productivity and economic growth in New Zealand; improve the international competitiveness of New Zealand’s tax structure; and be fiscally responsible” (NZBR 2006). “To minimise the inefficient impacts of taxation it is crucial that the overall level of taxation is low”, as FF (2003: 5) puts it. The drastic scale of the cuts to social spending that would be required to fund these tax cuts is consistently downplayed.

As could be expected given their fervent opposition to the passage of the ERA in 2000, all major business associations opposed the Government’s Employment Relations Amendment Act 2004 (ERAA). For example, BusinessNZ opposed amendments aimed to address the issue of employers passing on union negotiated improvements in wages and conditions to non-unionised employees (ERA 2004 sections 59A–C and 63A, Part 6B), insisting that the “ERA be amended to allow freedom to choose either individual or collective bargaining” and that the “union monopoly over collective bargaining”, “imbalance of power”, and free-riding clauses be removed from the ERA (BusinessNZ 2006: 3). It also wanted the “Holidays Act simplified, and ‘relevant daily pay’ replaced by ‘ordinary pay’” (BusinessNZ 2006). The Health and Safety in Employment Act should be modified to remove the “employer guilty until proven innocent” bias of the Act and the Act’s ban on employers insuring themselves against fines for safety breaches (BusinessNZ 2006).

The New Zealand Retailers Association (NZRA) expressed similar sentiments in its substantial submission on the ERAA (2004), as did the Chambers of Commerce and Industry, FF and the NZBR in their press releases, speeches, and publications. The NZRA was particularly concerned about restrictions on fixed term employment and increases to the minimum wage (NZRA 2004: 2, 2005). Although BusinessNZ and the NZRA continued to oppose the Government’s paid parental leave scheme, they were supportive of the extension of paid parental leave to the self-employed proposed in the Parental Leave & Employment Protection Amendment Bill (NZRA 2006). All of the above-mentioned associations opposed employment equity with respect to gender being addressed by anything other than a scheme for employers that would be voluntary and self-directed.

Tax cuts and pro-employer “labour market reform” form part of what BusinessNZ refers to as the “business friendly environment” it considers the Government should be trying to create. Such an environment can be created if the Government also amends the Resource Management Act (RMA) to prevent “trivial and ideological claimants” from stopping “legitimate development” and to reduce compliance costs for business, abandon carbon taxes, restore “choice … to ACC legislation, so businesses are free to choose private accident cover [for their employees] if they wish”, maintain wherever possible “voluntary industry-led (self) regulation of industry”, and introduce “a Regulatory Responsibility Act to complement [the] Reserve Bank Act and Fiscal Responsibility Act” (BusinessNZ 2006: 4). The latter would guard against “regulatory policies that … unnecessarily increase costs for businesses or harm their ability to respond rapidly to changing market circumstances” (BusinessNZ 2006).

New Zealand’s business associations have become increasingly concerned, especially in the wake of the 1998 power outage in Auckland, about underinvestment in the economic infrastructure. Far from acknowledging the role that extensive privatisation has played in this regard, BusinessNZ (2005: 4) advocates “privatisation of more state owned generators, to get more competition and lower electricity prices”. In common with the other associations, it also advocates reduced emphasis on rail and public transportation and increased “expenditure on roading as a percentage of GDP” (BusinessNZ 2005). RMA consent processes should be “streamlined to reduce delays in building infrastructure” (Ibid). The Government should ensure “faster upgrading of the Transpower grid to improve certainty of power supply” (Ibid).

As well as the policy changes mentioned above, business considers that “the Government [should] sell-off its remaining commercially run enterprises”; withdraw from the Kyoto Protocol on climate change, described by the FF as “another plague on the farming community” (FF 2003: 5, 2002: 4, press release 17 Jun 2006); and continue to pursue bilateral and multilateral free trade deals in order to increase external trade as a percentage of GDP (BusinessNZ 2005: 16). In this vein, the Government should also push for general free trade agreements in the WTO, commit itself “to policies that would enable a free trade agreement with the US”, and encourage increased foreign direct investment (BusinessNZ 2005). It should introduce “greater [tax] deductibility for R&D [research and development] and capital investment”, increase industry training, spend less money on tertiary education “courses with low relevance and value to the economy”, and ensure that there are “enough immigrants with relevant skills and good English to meet business needs” (BusinessNZ 2005: 12–14).

The NZBR considers that the MMP electoral system is preventing government from introducing further neoliberal reform: “By its very nature, MMP is a system that produces weak and paralysed governments and thwarts necessary reforms” (NZBR 2005b: 5). Furthermore, it contributes to higher government expenditure (“proportional voting systems tend to increase government spending by about 5% of GDP”) and inhibits investment: “The spectacle of a New Zealand government having to be supported by four or five smaller parties hardly gives investors—domestic or foreign—confidence in the country’s directions” (NZBR 2005a: 8, 2005b: 5). Thus, MMP is “condemning [New Zealand] to economic mediocrity” and a fundamental review of it is called for (NZBR 2005c: 7).

CONCLUSION

Business political activity, including lobbying, public campaigning and proselytising, funding policy research with a pro-business ideological orientation, participation in political parties and official policy-making bodies, exchanging ideas with Treasury and Reserve Bank officials, and exerting influence over the media, played a key role in the historic shift in policy-making from Keynesianism to neoliberalism. The Fourth Labour Government rapidly and comprehensively implemented neoliberal policies from 1984 to 1990 but it left two key areas of the neoliberal policy agenda unimplemented: it had failed to “redesign” and “downsize” the welfare state and introduce industrial relations reform that would increase so-called “labour market flexibility”. When the Fourth National Government was elected in 1990 with strong business backing, it proceeded to make major policy changes in these areas via the 1991 “Mother of All Budgets” and the Employment Contracts Act (ECA). These initiatives, both of which had been actively promoted by all of New Zealand’s major business associations before the election, were strongly supported by them, against mass opposition to the benefit and superannuation cuts and the ECA, throughout the early 1990s. Business was generally very happy with the National Government’s performance from 1990 to 1993.

Once the key elements of neoliberal “structural adjustment” had been implemented, two major themes became evident in the political activity of business. On one side, business -vigorously opposed any perceived “rolling back” of the neoliberal policy reforms of 1984–93. On the other, business just as vigorously promoted further reforms that it considered to be in its interests, which it equated with those of the nation as a whole.

Government performance in economic management and policy-making was consistently assessed in terms of whether or not, and the extent to which, government was maintaining, advancing or rolling back key elements of neoliberal policy reform. This helps to explain why business was concerned about, and critical of, the performance of the National-NZ First Coalition Government from 1996 to 1998, pleased to see the coalition collapse and Jenny Shipley takeover as Prime Minister from 1998 to 1999, horrified at the prospect of a Labour-Alliance victory, fervently opposed to Labour’s very minor roll back of aspects of neoliberal policy reform in 2000–01, and strongly advocated further neoliberal policy reform from 2001 to 2005. However, despite some small shifts in business thinking about policy issues, and the existence of differences of opinion and emphasis with regard to some policy issues within the business community, two features stand out above all others: first, the extent of the neoliberal consensus over all major policy issues; and second, the marked continuity in advocating the retention and extension of the neoliberal policy regime for the entire period under review.

As this article shows, business vigorously lobbied government in all major areas of public policy. In view of this, one could expect those undertaking research into interest group activity to seriously address the issue of business influence over government policy-making. However, much writing on interest groups and interest group influence on public policy in New Zealand continues to be doggedly committed to a broadly classical pluralist theoretical and ideological orientation, with the notable exception of Mulgan’s (1993, 2004) sophisticated and valuable neopluralist analysis. Thus, Tenbensel (2006), in a chapter which appears in the most widely used New Zealand politics textbook, blithely assumes that a wide range of “sectional” and “promotional” interest groups can exert effective influence on government policy-making. Although there is a brief reference to Lindblom’s argument that business is able to exert a disproportionate influence on policy-making, this insight is in no way integrated into Tenbensel’s (2006: 529) analysis. Rather, he draws upon the arguments of neo-Weberian state theorists to argue that government “may choose to involve interest groups when and where it suits, but the choice to include or exclude is more a reflection of government’s power rather than a reflection of the power of the interest groups concerned” (Tenbensel 2006). In this vein, he argues that “New Zealand’s political institutions also make it possible for governments to marginalise interest groups from the political and policy process” and further that “between 1984 and 1999, New Zealand’s political elite took on board the view that the role of interest groups in the political process should be minimised” (Tenbensel 2006: 530, 532).

This argument ignores completely Mulgan’s (2004: 212) point that, although governments from 1984 to 1999 deployed rhetoric derived from the neoliberal view that the duty of government is “to resist all interest-group pressure and to stick to implementing the market liberal view of the public interest”, governments actually only resisted the influence of the interest groups that opposed neoliberal policy reform. This means that

… in practice [the neoliberal view] leads to even greater political inequality. It does not remove interest group activity altogether but simply displaces it. It gives even greater power to those sections of society … most able to identify their particular sectional interests with the particular view of the public interest favoured by international financial markets. (Mulgan 2004: 231)

Far from diminishing, as Tenbensel falsely implies, the activity of interest groups actually intensified greatly. As this article demonstrates, and Mulgan (2004: 222) also observes, “throughout the restructuring process, the vigorous public support of sympathetic interest groups, such as the Business Roundtable, the Employers’ Federation and the Chambers of Commerce, was an important factor in sustaining the governments momentum”.

Although placing greater emphasis on business influence on government policy-making, Shaw & Eichbaum (2005: 181–182) and Wood & Rudd (2004: 166–167) also largely ignore the important body of work that highlights the crucial role played by New Zealand’s major business associations in promoting and then defending neoliberal policy reform from 1984 to 1999.4 Of course, these authors are perfectly entitled to disagree with the broad thrust of this research, providing as it does both theoretical and empirical support for neopluralist and Marxist interpretations of business-government relations and business influence over policy-making. To simply ignore it, however, is indefensible. In opposition to the blinkered state of much New Zealand writing on interest groups, the third and final aim of this article has been to encourage more intellectually honest and open-minded research into business associations and the extent of their influence over government policy-making.

ACKNOWLEDGMENTS

I thank the two anonymous referees for providing useful comments on an earlier draft, and also those who commented on this paper at the NZPSA 2006 conference. An Otago University Research Grant in 2003 enabled me to employ Lynda Cullen as a research assistant. She collected a large amount of primary material, only a small fraction of which is discussed here. I thank Lynda for her efforts and the university for the grant. Finally, my appreciation goes to Rebecca Stringer for providing a rigorous and constructively critical reading of the penultimate draft.

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1 However, it is important to note that a rigorous assessment of the extent of business influence over government policy-making is beyond the limited scope of this article, as is a detailed consideration of government-business relations. I have done the former in a recent more substantial publication and do not want to repeat that discussion here (Roper 2005: xix–xxii, 87–116, 239–241).

2 An anonymous referee suggested that the article should be reworked to include a consideration of New Zealand Businesses for Social Responsibility, established by Auckland businessman Dick Hubbard in 1998, which merged with the Auckland Environmental Business Network to form the Sustainable Business Network in 2003. In my view, these groups have not had a sufficiently significant impact on government policy-making to warrant a detailed consideration here. For a brief discussion of the NZBSR, see Harris & Twiname (1998: 146–168).

3 For ease of reference, wherever I refer to the magazines produced by the major business associations, I follow the following convention: the full title is given when it appears for the first time in a paragraph, an abbreviated version follows thereafter in the same paragraph.

4 This includes: Cronin (2001: 370–418), Deeks (1992, 1997), Fraser (2006), Jesson (1987: 116–134, 1999: 11–16), Harris & Twiname (1998), Hope (1991: 298–382), Murray (1989), Roper (1990, 1992, 1993, 2005: 87–118).


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K06008; Online publication date 1 December 2006

Received 15 June 2006; accepted 15 November 2006

Kōtuitui: New Zealand Journal of Social Sciences Online, 2006, Vol. 1: 161–183

1177–083X/06/0102–0161   © The Royal Society of New Zealand 2006

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