New Zealand Journal of Agricultural Research abstracts
Conventional and low-input pasture improvement--a review of recent market
research
NEIL BARR
Bendigo Agricultural Centre
Department of Natural Resources
and Environment
Victoria, Australia
Abstract The changing emphasis on native pastures in
south-eastern Australia is discussed. The market for conventional perennial
pasture improvement is explored as an indicator to the potential future
interest in low-input pastures. The market for conventional perennial pastures
is segmented into seven groups. Farmers in only one of these groups are
adopting the full conventional perennial pasture improvement package. Members
of the other groups are partially adopting or not adopting the package because
of time and resource constraints, risk aversion, lack of need, or outright
scepticism of this product. Analysis of the "products" being promoted as
low-input pasture alternatives suggests the same graziers who adopt the
conventional pasture improvement package will also adopt low-input pastures for
farm niches where the conventional alternative is inappropriate. Expectations
of the adoption of low-input systems by those farmers who currently do not
adopt conventional pasture improvement are not likely to be met. This is
because low-input systems are likely to be high input in terms of management.
Keywords pasture improvement; low-input pastures
New Zealand Journal of Agricultural Research, 1996, Vol. 39: 559-567
0028-8233/96/3904-0559 $2.50/0 (c) The Royal Society of New Zealand
1996
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