New Zealand Journal of Agricultural Research abstracts
Analysis of the Turkish broiler sector: the case of price
competition
Şule Turhan
Başak Canan Özbag*
Bahattin Çetin
University of Uludag
Faculty of Agriculture
Department of Agricultural Economics
Görükle, 16059 Bursa/Turkey
*Author for correspondence: basakc@uludag.edu.tr
Abstract Production technology used in the
Turkish broiler
sector is well developed. Eighty percent of production is mostly
carried out at integrated facilities, using internationally competitive
techniques that are employed in developed countries. Broiler slaughter
capacities are 15 000 - 17 000 units/h. The increase in the
concentration ratio of top four firms (CR4) in the broiler sector has
caused doubts about the competitiveness. According to 2004 data, the
top 20 firms produce 84% of the total production and CR4 is 38.7%. In
this study, a differentiated product oligopoly model has been applied
to the Turkish broiler sector, and the price competition from 1998 to
2004 has been analysed. The top five firms, which have the highest
competitive power and which are the only firms that meet the European
Standards and are exporting broiler meat to the EU countries, have been
included in the analysis. The results show that these firms have
elastic demand and positive price cost margin.
Keywords competitiveness; broiler sector; demand
elasticities; oligopoly model
A05064; Online publication date 25 October 2006 Received 2 December
2005; accepted 19 September 2006
New Zealand Journal of Agricultural Research, 2006, Vol. 49:
431–437
0028–8233/06/4904–0431 © The Royal Society of New Zealand
2006
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