New Zealand Journal of Agricultural Research abstracts
AgriInfo: an agricultural information system based on a call centre
in China
Gao Wen1
Fu Zetian1,2
Li Daoliang2
You Longyong3
Zhang Jian1
Zhang Xiaoshuan2,4,*
1College of Engineering
China Agricultural University
PO Box 209
Beijing, 100083, PR China
2College of Information & Electrical Engineering
China Agricultural University
PO Box 209
Beijing, 100083, PR China
3Information Technology Laboratory of China Electric
Power Research Institute
15, Xiaoying East Road, Qinghe,
Beijing, 100085, PR China
4Jiangsu Provincial Key Laboratory of Information
Processing Technology
Jiangsu Province, Suzhou University
Jiangsu, 215006, PR China
*Author for correspondence: zhxshuan@sohu.com
Abstract This paper presents research to develop an
agricultural information system based on a call centre (AgriInfo) by
Key Laboratory for Modern Precision Agriculture System Integration,
China Agricultural University. Based on investigations, we analyse user
needs and the difficulties involved in developing the system. User
needs, architecture, main components, functions and working processes
of the system are described. Last, we discuss the piloted effects of
AgriInfo and draw conclusions. Valuable insights into the use of the
call centre as a tele-consultation tool in agriculture are highlighted.
AgriInfo was piloted in the north of China. It shows that AgriInfo can
remove barriers by transmitting agricultural information to rural areas
and provide a multilayer information service to match different farmer
demands.
Keywords agriculture; call centre; ICTs
(information and
communications technologies); information system
A07094; Online publication date 25 January 2008; Received and
accepted 10 August 2007
New Zealand Journal of Agricultural Research, 2007, Vol. 50:
797–806
0028–8233/07/5005–0797 © The Royal Society of New Zealand 2007
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