New Zealand Journal of Crop and Horticultural Science
abstracts
Short communication
Evaluation of fresh red bayberry (Myrica rubra) fruit acceptance
D. C. Joyce
School of Agronomy & Horticulture
The University of Queensland
Gatton, Q 4343 Australia
email: d.joyce@uq.edu.au
Abstract A preliminary study was undertaken to gauge acceptance
of fresh red bayberry (Myrica rubra) fruit from China by consumers not
familiar with the crop. Fruit imported into Australia were assessed for appearance,
flavour, and mouthfeel. Untrained panellists (n = 17) rated the fruit
on a linear 9-point hedonic rating scale from 1 (dislike extremely) to 9 (like
extremely), the midpoint being neither like nor dislike. The fruit were generally
well accepted, gaining mean scores of 7.2, 6.9, and 6.7 for appearance, flavour,
and mouthfeel, respectively. The panellists suggested that fresh red bayberry
fruit were berry-like and, in particular, mulberry-like. The fruit was considered
attractive and juicy, with an agreeable sugar/acid balance and an appealing
unusual mouthfeel. These findings suggest that fresh red bayberry fruit may
be acceptable to consumers in countries other than their native China.
Keywords consumers; Myrica rubra; red bayberry; taste
New Zealand Journal of Crop and Horticultural Science, 2007, Vol. 35:
125–128
0014–0671/07/3501–0125 © The Royal
Society of New Zealand 2007
H06101; Online publication date 4 April 2007. Received 8 November 2006;
accepted 19 February 2007
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