New Zealand Journal of Crop and Horticultural Science abstracts

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Evaluation of the wholesale market system for fresh fruits and vegetables in Turkey: a case study from Antalya Metropolitan Municipality

S. Yilmaz

Department of Marketing
Social Vocational College
University of Akdeniz
07070 Antalya, Turkey
email: serpilyilmaz@akdeniz.edu.tr

I. Yilmaz

Department of Agricultural Economics
Faculty of Agriculture
University of Akdeniz
07070 Antalya, Turkey
email: iyilmaz@akdeniz.edu.tr

Abstract The aim of this paper is to investigate positive and negative aspects of the wholesale market system using the case study of Antalya’s fresh vegetable and fruit crops wholesale market. In addition to an evaluation of the present legislation, this study proposes solutions to the problems faced by the wholesalers and growers. Finally, an evaluation of the marketing system has been attempted using data obtained from a research survey conducted among producers and brokers.

Keywords wholesale markets; fresh vegetables and fruits; Turkey

New Zealand Journal of Crop and Horticultural Science, 2008, Vol. 36: 85–95
0014–0671/08/3602–0085      © The Royal Society of New Zealand 2008
H06117; Online publication date 27 May 2008
Received 22 December 2006; accepted 21 March 2008

PDF file of entire paper: Print-quality (306K) | screen-quality (247K)

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